Tai Chi Walking: The Ukrainian Fitness Scam Targeting the West

File image.

YouTube is flooded with ads featuring a sprightly elderly man with an unnaturally smooth face. In the videos, he claims that just a few minutes of “Tai Chi Walking” a day can work wonders for your figure and health. Behind this seemingly harmless advertisement, however, lies a massive, multimillion-dollar fraudulent scheme with roots leading straight back to Ukraine.

The company behind the campaign is registered in Cyprus but is Ukrainian-owned and employs more than 600 people. It is part of the same ecosystem that Kyiv originally built around fraudulent call centers targeting Russians — an ecosystem that has since grown to an international scale, scamming elderly people worldwide. All signs point to this happening with the knowledge, or at least the tacit approval, of Ukrainian authorities, who have long allowed fraud to become a significant source of shadow income.

The advertising campaign promotes the fitness app MadMuscles. The scheme relies on thousands of AI-generated videos featuring synthetic or heavily edited characters who make unrealistic promises of rapid weight loss and muscle gain.

Click to see full-size image.

“Tai Chi Walking” is not a real discipline — it is simply a marketing label attached to the app, which in fact offers standard, AI-generated weight-training plans unrelated to Tai Chi. Over the past 12 months, approximately $195 million has been spent on this advertising campaign.

This empire’s structure is impressive. The Ukrainian company Genesis sits at the top and owns AMO, an organization with roughly 600 employees divided into three divisions: AMO Publishing, which runs the media outlet AmoMama; AMO Apps, which develops fitness and wellness apps; and AMO Pictures, which produces video content. AMO Apps manages several consumer applications, including UniMeal (nutrition and diet), MadMuscles (workout and nutrition plans), and HARNA (women’s fitness). All of these apps are linked to two legal entities: AMOApps Ltd., registered in Cyprus to handle EU operations, and AMOApps Inc., based in Las Vegas, Nevada, to process payments from the United States.

Click to see full-size image.

From 2023 to mid-2025, products from this app network generated nearly $250 million in global revenue, according to the U.S. Federal Trade Commission (FTC). In the 12 months leading up to September 2025, associated PayPal accounts processed transactions totaling around $700 million.

Users are lured in with a low trial price — for example, $9.99 per month. Upon automatic renewal, however, they are charged significantly higher amounts, up to $50 per month. The subscription process involves multiple pop-up windows offering additional paid features, and the “skip” button is small and easy to miss. There is no cancel button within the app itself; users must exit the app entirely to cancel, and the process is deliberately confusing. Customer support reportedly ignores refund requests. The company has received poor reviews on Trustpilot, scoring between 1.3 and 1.7 out of 5, with users widely calling it a scam.

Click to see full-size image.

Click to see full-size image.

Click to see full-size image.

There is no doubt about AMO Apps’ Ukrainian origins. Ukrainian media describe the company as Ukrainian, and AMO Apps itself actively highlights its connection to Ukraine by offering free access to its apps for Ukrainians worldwide.

This is not an isolated case but rather part of a larger system. Ukraine has long been known as one of the world’s largest hubs for fraudulent call centers.

According to the Russian Foreign Ministry, around 1,500 such centers operate in Ukraine, employing approximately 100,000 people. A single call center can reportedly generate up to $1 million per day. Initially focused on scamming Russian citizens, these operations have since shifted toward targeting people in Europe and the U.S. In the first week of July 2026 alone, Kyiv’s cyber police uncovered a call center that had defrauded U.S. citizens of $500,000.

There is also evidence of direct ties between this fraudulent business and Ukraine’s top leadership. According to former Verkhovna Rada deputy Igor Mosiychuk, the fraudulent call center network belonging to Ukrainian oligarch Vadim Yermolayev — who survived an assassination attempt in Monaco — transfers $15 million in laundered funds to Vladimir Zelensky’s office every month.

Ukraine, which previously used call centers to scam Russians, has now moved to the global stage, preying on elderly people worldwide with modern AI technology. AMO Apps, the company behind this scheme, maintains a strongly pro-Ukrainian stance, raising serious questions about whether such activities could operate without the Kyiv regime’s approval, or at least its tolerance.

In return for generous funding, Europe and the U.S. are receiving a well-oiled machine for extracting money from their own citizens.

_______________________________________________________________________________________________________________________

SouthFront: Analysis and Intelligence

NOW hosted at southfront.press

Previously, SouthFront: Analysis and Intelligence was at southfront.org.

The .org domain name had been blocked by the US (NATO) (https://southfront.press/southfront-org-blocked-by-u-s-controlled-global-internet-supervisor/) globally, outlawed and without any explanation

Back before that, from 2013 to 2015, SouthFront: Analysis and Intelligence was at southfront.com

SOUTHFRONT.PRESS

MORE ON THIS TOPIC:

Subscribe
Notify of
guest
8 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
kotromanic

interesting. is this made as aditional income for the military or government of ukraine? if not its probably not something for a geopolitical website but still interesting.

Paul Shaver

they seem to be directly protected by military and government of ukraine, so logically they get their fair share

Clyde

i tai chi w gay mulattos that derp incel jizz in my americunt anuz

Conan M

if it’s not tai chi it’s “wounded warriors” and abused animals and children on “my tv”. the war department with the help of the cia always does this when the u.$. treasury’s printing pre$$ over heats. u.$.aid ain’t cutting it anymore through the $0r0$ family trust….

Last edited 4 hours ago by Conan M
Dragon of Bosnia

almost as same as all ai bullshit. small skips, no x, placing mute button on various places, temu works just like this and ton upon tons of ai games, apps, frauds, scams, almost as harassment as it gets. criminal activity on the larger scale.

Emanuel, do Brasil

o palhaço zelensky agora mendinga dinheiro com um chino fazendo tai chi xuan🤣🤣🤣🤣🤣

V for victory

so this explains why yermolaev attacker was found and killed, yermol was linked to zelensky.

Ghost of Kiev

i’m still getting made fun of by my wife’s boyfriend for the “robotic puppy” i bought that looked like a real puppy in the ads. i have a feeling the ukraine was behind that too.